Month: June 2022

An essential component of running a cannabis business — or any business — is marketing. It’s how you let potential customers know you exist and attract them to your company. Without it, you might quickly find yourself lost among the sea of other businesses vying for the same consumer base.  While numerous marketing tactics are available, … Read more

A report from 2020 found that nearly 30% of vacationing adults worldwide (18% of Americans) want to include something cannabis-related in their travel plans. Experiences include trying cannabis-infused foods, sampling products in a safe environment, and visiting local dispensaries.  Are you looking for a unique way to attract new customers and boost your sales? Here’s what … Read more

From CBD edibles to analgesic creams, CBD products are becoming ubiquitous in everyday life, yielding sizable profits for cannabis retailers. Your U.S. cannabis company will need cash to succeed in this rapidly-growing sector. However, you’ll likely find it difficult to access financing from many banks, as they shy away due to federal and state-specific regulations. … Read more

The acceptance for and rising use of medicinal and recreational marijuana presents an opportunity if you are thinking about opening a dispensary. Keep up with trends in the industry, and follow a checklist for opening a cannabis business to give yourself the best chance to succeed. Marijuana Trends As of 2022, 37 states and Washington, … Read more

A target audience is a group of individuals who would be most interested in your products or services. These people generally share similar characteristics or demographic traits, including age, sex, location, and even personal interests.  Determining your target audience is a critical component of effective marketing. As nice as it would be to attract everyone, not … Read more

Politics and weed are inseparable. Keeping up with politics helps medical marijuana businesses stay in compliance and reveals potential expansion opportunities. The History of Weed in the U.S. Before the 1900s, marijuana was sold in pharmacies, and regulation was up to the states. The federal government stepped in with laws such as the 1937 Marijuana … Read more

Wholesale cannabis refers to cannabis products that you sell in bulk to processors, manufacturers, distributors, or retailers, generally at a discounted price. You’re selling to someone other than consumers (although you can still sell products directly to customers).  The thing is, you aren’t the only one selling wholesale marijuana. The businesses buying your products are … Read more