California Marijuana Shops and Capturing the Weed Tourism Market

A report from 2020 found that nearly 30% of vacationing adults worldwide (18% of Americans) want to include something cannabis-related in their travel plans. Experiences include trying cannabis-infused foods, sampling products in a safe environment, and visiting local dispensaries.  Are you looking for a unique way to attract new customers and boost your sales? Here’s what … Read more

CBD-Friendly Banks: From Cash Flow Management to Lending

From CBD edibles to analgesic creams, CBD products are becoming ubiquitous in everyday life, yielding sizable profits for cannabis retailers. Your U.S. cannabis company will need cash to succeed in this rapidly-growing sector. However, you’ll likely find it difficult to access financing from many banks, as they shy away due to federal and state-specific regulations. … Read more

Know Your Target Audience: Cannabis Buyer Demographics

A target audience is a group of individuals who would be most interested in your products or services. These people generally share similar characteristics or demographic traits, including age, sex, location, and even personal interests.  Determining your target audience is a critical component of effective marketing. As nice as it would be to attract everyone, not … Read more

Wholesale Cannabis and The Art of Customizing Your Products

Wholesale cannabis refers to cannabis products that you sell in bulk to processors, manufacturers, distributors, or retailers, generally at a discounted price. You’re selling to someone other than consumers (although you can still sell products directly to customers).  The thing is, you aren’t the only one selling wholesale marijuana. The businesses buying your products are … Read more

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