More and more states are legalizing cannabis. As its use becomes more widespread, the number of cannabis dispensaries is increasing. Whether you’re thinking about opening a dispensary or you have already done so, you need to learn to stand out from the competition.
Find out how the best dispensaries operate. As you take a closer look at their business practices, you’ll develop a framework upon which you can rely and ensure that you attract customers, keep them coming back, and have them recommend you to everyone they know.
1. A Great Atmosphere
Make the atmosphere in your dispensary comforting and inviting. You want your customers to feel welcome and at ease as they browse your selections and choose the products they want.
When it comes to the ambience of your dispensary, multiple factors demand consideration. Pay attention to the effects of lighting, music, scent, displays, furnishings, and functionality within your overall design. Also, do not neglect the appearance and demeanor of your staff.
2. Friendly and Knowledgeable Staff
Staffing is paramount — many customers who come into your dispensary will have questions.
The people interacting with these customers are your staff. They should be able to answer customer questions with confidence and respond with questions of their own in order to make appropriate recommendations.
When your staff members are friendly and respectful, your customers will feel comfortable, return, and recommend you to others.
3. A Good Selection of Products at Competitive Prices
Stock a broad range of appealing products. In addition to a variety of flowers, edibles, tinctures, and topicals, you’ll also want to make sure you have a selection of popular brands and strains.
Competitive pricing is also crucial. You want to make a profit, but not overcharge. Pricing too high could drive customers away — even if you have the best products and selection for miles.
4. Community Participation
While cannabis is becoming more mainstream, some people still view it negatively. Getting involved in the community can help change the perceptions that these people have.
Get involved by adopting a highway or working with a charity organization. You might also consider offering services in your dispensary, acupuncture, yoga, and special seminars or classes might be good fits.
5. Going a Bit Beyond
Offering something special to your customers can also help set you apart. A loyalty program for your repeat customers is one option.
Reward your loyal customers with discounts, experiences, or branded merchandise. Alternatively, keep your customers up-to-date about your latest promotions, specials, and sales with a regular newsletter.
Establish Yourself as One of the Best Dispensaries in Your Area
Taking a closer look at the practices of the best dispensaries around the country can provide you with guidance for your own operation. When you establish yourself as a quality shop, you stand out from your competition.
Your customers are likely to keep coming back time and time again and recommend you widely — growing your business further as a result.
Do you need a little financial help getting your cannabis dispensary off the ground or making the changes you need to establish yourself as one of the best in your area? Bespoke Financial offers a wide range of financing for marijuana dispensaries — hemp business loans, invoice financing, and much more. Schedule your consultation today!
