Wholesale cannabis refers to cannabis products that you sell in bulk to processors, manufacturers, distributors, or retailers, generally at a discounted price. You’re selling to someone other than consumers (although you can still sell products directly to customers).
The thing is, you aren’t the only one selling wholesale marijuana. The businesses buying your products are most likely purchasing items from other companies in bulk too. That’s where customizing your wholesale products comes into play.
With customization, you go out of your way to personalize your products for your customers.
Benefits of Customization
Customizing wholesale cannabis products comes with many significant benefits:
- Gain a competitive edge. Customizing your products for your customers can set you apart from your competitors, making you more memorable and recognizable.
- Have more control over price elasticity. Elastic demand occurs when the price of your products affects how much your customers buy. Decreasing the cost can encourage them to buy more. With customized products, they may be more likely to purchase even more. That gives you more control over how much your price changes.
- Create brand and consumer loyalty. Personalizing products, whether for wholesale or individual customers, adds an extra special touch that can increase brand loyalty. That can lead to an increase in sales.
How To Customize Wholesale Products
Now let’s look at a few ways you can customize your wholesale cannabis products:
Personalize Your Packaging
It might not seem like much, but allowing your customers to personalize their packaging could make a world of difference. It may even be the reason they choose you over your competitors.
Include Unique Extras With Your Sales
Add something extra to your orders, such as stickers or samples. Samples, in particular, give customers the chance to try your products before they sell them to their customers. This can be beneficial for retailers whose budtenders need to know their products.
Offer Branded Apparel or Merchandise
You might also consider branded clothing or other merch like canvas bags or water bottles. To set yourself apart, focus on quality and turn items around quickly. If you aren’t sure what to offer, ask your customers.
Try Customized Color Choices
Offering customers their choice of color can often make it easier for them to imagine your products as part of their inventory. Start with a few color options, and include images to avoid confusion (light blue might look very different to two different customers).
Provide High-Quality, Personalized Customer Service
Personalization isn’t just about your products; it’s also about your service. Humanize your customer support. Train staff to use their personalities during interactions and speak in more casual, friendly tones.
Personalize Your Marketing and Emails With Targeted Copy
Writing marketing and email copy like you’re having a conversation with your customers can help them feel more comfortable. It can also make you more relatable. The content should also be relevant to those reading it. For instance, segmenting your email list based on your customers’ order histories can help ensure they receive messages about the products they stock.
Say Thank You
Finally, don’t forget to include a genuine thank you. Sending a personalized note with an order or a follow-up email can go a long way in showing your appreciation. It generally won’t go unnoticed.
Customize Your Wholesale Products
Now that you know how to personalize products, you may be wondering where you will get the funds to get started. That’s where Bespoke Financial comes in. We offer a range of financing options, including lines of credit, invoice financing, and more, allowing you to find what works best for you. Visit us today to learn more!
